ceo your life
Harness the power of coaching to spark change in the most important business that exists - you
HOW are you running THE BUSINESS OF YOUR LIFE?
Life is the most important business you’ll ever run. As a life and career coach, I help you gain clarity, confidence, and strategy so you can design a life you’re proud of.
You are the strategist and chief decision-maker of your journey. No matter your job title, background, or identity — you are already the CEO of your life.
Create a successful business. Grow in your career. Move countries. Bring a childhood dream to life. Reinvent yourself after a setback. You can!
There is limitless opportunity for those who choose courage and life leadership. Yet even the strongest leaders can get stuck — caught in overthinking, self-doubt, or old patterns that no longer serve. And what can also stand in the way is not a lack of capability, but clarity, strategy, and action.
coaching ignites change
What if you could partner with someone to shift that dynamic and fully step into your role as CEO of your life?
What if you had support to create a clear blueprint for your goals, navigate challenges with confidence, and generate more of what matters — inner joy, financial freedom, better health, and meaningful relationships?
What if you could cultivate the qualities of a true CEO — ambition, resilience, decisiveness, confidence, and purpose — to create lasting success that feels as good as it looks?
You can.
I’m Rachel Jena, a coach with two decades of experience in media, communications, art, and leadership. My journey has taken me from artists’ studios to global boardrooms, from Kuala Lumpur to London, Singapore to Shanghai.
I’ve built strategies for some of the world’s most recognisable brands, presented to global CEOs, and led teams by turning individuals into high performers — cultivating vision, resilience, and self-belief. In many ways, I was coaching long before I called it coaching.
Along my own ambitious climb up the career ladder, profound loss and grief reshaped me. It pushed me to strengthen my inner foundations and redefine how I wanted to live, lead, and create meaning.
My life experiences have fuelled me with perspective — moving fluidly between worlds: spreadsheets and sketchbooks, strategy and soul.
Today, I bring that lens to coaching: helping professionals to redefine success on their own terms. With adaptability and a non-judgmental approach, I create space for clients to rebuild strategy, regain clarity, recentre, and take inspired action. I also support quiet leaders to strengthen their voice and ensure their brilliance is seen.
My coaching blends strategic rigour with compassion and creativity, guiding clients toward clarity, confidence, and purposeful action as leaders of their own lives.
👉 Ready to CEO your life? Let’s start the conversation.
let’s work together
TELL ME MORE
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The International Coach Federation (ICF) defines it as “partnering with clients in a thought-provoking and creative process that inspires then to maximize their personal and professional potential”. With me, you not only benefit from that powerful process, but also receive authentic support to see you “CEO your life” and move forward as the true leader of your life.
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There are many reasons to invest in coaching. You may want to improve your leadership, motivation, confidence, overcome imposter syndrome, create better work-life balance and personal joy, or gain support and strategy during life transitions. Whatever the reason, coaching is an investment in your personal development — and therefore, one of the best investments you can make for yourself and those around you.
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Yes. I received training from one of the pioneer schools in the coaching industry and I am on the journey towards accreditation by the International Coach Federation (ICF). I advocate working with coaches that have legitimate training as there are many unaccredited training providers out there that skew towards sales-generation and not coaching ethics or the client’s best interest.
Beyond my coaching qualification, I bring a wealth of experience from the corporate world. I was a strategist for major companies like Unilever, L’Oréal and PepsiCo, and have success in grooming teams towards high performance and results.
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A coach can be pivotal support during life transitions, career pivots, new roles, leadership projects or team management, or when you need clarity or to “get unstuck” and move forward on a goal.
A coach is not a replacement for clinical therapy or someone who hands out tips or quick fix solutions. Coaching is a two-way process and the client benefits the most when they take accountability for their goals and commit to action.
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Not at all. My coaching is for anyone looking to improve their current situation or create more success in life. I use the term “CEO” because I believe everyone is already a CEO of their own life and can define success based on their own terms and what’s best for the important people in their life — family, co-workers, community, romantic partners, etc.
Visit my Services page to learn more about when and how my coaching services can support you.
coaching services
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CEO YOUR LIFE
Imagine the life you desire, but struggle with the strategy or confidence to create it? You want more, but feel overwhelmed and directionless. My coaching will help you define what success looks like, build strong inner confidence, and develop the skills to lead life like a true CEO.
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LEVEL UP AT WORK
Stepping into a new role? Dealing with imposter syndrome as a leader or business owner? Working on a career roadmap or struggling to establish your professional identity? I’m here to coach you towards results that are not just profitable, but influential on progress and your key stakeholders.
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NAVIGATE TRANSITIONS
Redirecting your career? Deciding to move abroad? Shifting into new identities? I’ve been there. If you’re on the cusp of writing a new chapter in your life, it can feel undefined and overwhelming. I’m here to support you to rise up bravely as CEO of your life and write life chapters that you’d be proud of.
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GO FURTHER
Already established, but need the discipline or motivation to stay on top? Or have you ticked all the important boxes, but feel unfulfilled and hungry to innovate or recreate your strategy? Let’s discuss how I can help you reignite that spark and create something fresh, meaningful, and impactful.